The Challenge:
With Aristotle competing with Amazon Echo and Google Home, we really needed to break the idea that this is just another device that does what all the others do. The goal was to connect and communicate to new parent's needs as they navigate their
new roles as mommy or daddy. Aristotle needs to be the brand that grows with the child from birth to toddler ages.
With Aristotle competing with Amazon Echo and Google Home, we really needed to break the idea that this is just another device that does what all the others do. The goal was to connect and communicate to new parent's needs as they navigate their
new roles as mommy or daddy. Aristotle needs to be the brand that grows with the child from birth to toddler ages.
Role:
My role in the Aristotle project was to direct a video strategy that transformed technical product details into compelling, human-centered stories—helping the brand connect with its audience while reinforcing trust and usability.
My role in the Aristotle project was to direct a video strategy that transformed technical product details into compelling, human-centered stories—helping the brand connect with its audience while reinforcing trust and usability.
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