The Challenge

The My Wave Skin Care Difference is a skin care evaluation that’s unique to your skin. The goal with this product is grow Waves demographic and gain a higher client list. The product and tools were there, it just needed a voice behind it.

The Solution

Launch a campaign called, “Wash Your Face”. This idea drew attention to a new skin care plan. Content was posted on billboards across Orange County and LA as well as in LOCALE magazine.