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The Challenge
Let me start off with, this was not a hired or paid project. I wanted to create a brand spot for a company I felt has a great legacy. I also wanted to tell a story about a brand that could be helping our communities during this uncertain time. Main goals was to showcase legacy, community support, and call-to-action to jnj.com/shop
The Solution
Create visuals and a story that shows people that Johnson & Johnson products are used throughout our lives. From Band-Aid, Listerine, Cetaphil Cleanser, to helping hospitals develop new technologies in healthcare tools. Tell a story from beginning of life to end of life.
We are here.
Johnson & Johnson has been there from your first step. We were there then and we are here now. Please shop jnj.com/shop to help raise money for first responders helping us fight COVID-19.
Written/Edited/VO by: Mark Wilkins
Footage: filmpac.com
Music: Artlist.io