WHO IS SURF CAFE
At Surf Cafe, we believe great coffee should be as adventurous as the coastlines we travel. Our mobile coffee brand roams up and down the shores, bringing handcrafted, high-quality coffee to beach lovers and caffeine seekers alike.
What makes us unique? Each month, we collaborate with a local roaster in a different coastal town to craft a one-of-a-kind blend inspired by the spirit, flavors, and culture of that city. Whether it's the bold, salty air of Big Sur or the laid-back sweetness of a San Diego sunrise, every sip tells a story of the coast.
From sunrise surfers to sunset strollers, we’re here to fuel your journey—one cup, one town, one unforgettable blend at a time.
Taste of the coast.
objective
Create a distinctive brand identity for Surf Cafe that fuses surf culture with craft coffee, capturing the energy of the ocean and the warmth of a great brew. The visual identity will establish Surf Cafe as a must-visit coastal destination, fostering a community of coffee lovers and wave chasers while setting the stage for expansion.
Project Scope
1. Brand Strategy & Positioning
2. Copywriting
3. Visual Identity
4. Brand Guidelines
